botanicals, no nasties, minimum 97% natural ingredients, vegan and cruelty free haircare since 2013
At Swell, we’ve taken over 35 years of salon experience and blended it with high potency active botanicals in a range designed for ultimate hair health, volume and growth.
Our award-winning haircare range is based on weightless formulas which cleanse, nourish, strengthen and protect your hair to build lasting volume for even the finest locks.
You’ll notice the difference from day one, but the true power lies in the long-term impact on your hair. We spent years perfecting the formulas behind our products to deliver everything you need for root to tip hair health.
What does that mean for you? Better hair growth, genuine volume that will hold a blow dry for longer, natural shine without silicones and less shedding and breakage.
We don’t use any silicones, parabens or SLS and our products have all been vegan and cruelty free since we launched in 2013.
SHOP OUR RANGE
ULTIMATE VOLUME SHAMPOO
CLEANSE: Gently restore your hair’s health and build volume from the roots down
ULTIMATE VOLUME CONDITIONER
NOURISH: Super-fast moisture replenishment for strength and volume
Ultimate Volume Masque
NOURISH: Intensive hydration and repair for strength, moisture and volume
Ultimate Volume Root Complex
GROW: Revitalising complex to boost growth
Protect and Renew Serum
PROTECT: Shield hair from heat damage and prevent split ends
Ultimate Volume Dry Shampoo
CLEANSE: Freshen up and boost your hair’s volume on the move
The ultimate haircare system for
maximum volume and growth
We believe natural is best
We’ve had enough of short-term fixes that rely on unnecessary chemicals.
That’s why we’ve been natural from the start, ditching the cheap chemical nasties that cause long-term damage to both your hair and the environment.
Instead, we prefer to focus on putting goodness in, which is why our formulas are packed with active botanicals. They work together to extend your hair growth cycle; strengthen hair adhesion to minimise hair loss; increase tensile strength to avoid brittle, snapping strands; and protect your hair from the lifestyle and environmental stress you throw at it.
We spent two years researching, testing and refining our formulas to create a system that will work for you. The result is a capsule range of products designed around the best natural ingredients and active botanicals for strengthening and thickening your hair.
BOOST YOUR HAIR HEALTH, NATURALLY
Instant and lasting volume
Improved hair growth, less hair loss
Fuller, thicker, stronger hair
Safe for colour and extensions
UV and heat protection
“This product range is the best I’ve come across at creating visibly thicker, healthier looking hair…”
SALI HUGHES – THE GUARDIAN
ANDREW BIDWELL Founder
With more than 35 years on the salon floor, I’ve long specialised in volumising my clients’ hair, including the application of hair extensions to gain extra thickness.
I reached a stage where I just didn’t want to use the available products on people’s hair. Not only were they full of chemicals that weren’t doing their hair any good, they also just didn’t work beyond a quick fix and a temporary boost.
Realising that there was nothing in them that could actually solve the problem of fine hair that fell flat and wouldn’t hold its shape, I stopped using them.
Instead, I worked with a well-known homeopath and personal care expert to create a range of products that used natural ingredients to improve hair health for lasting impact. We created Swell. Andrew can also be found at Athertoncox Marylebone,London
WHAT OUR CUSTOMERS SAY
“I’ve always had fine hair. Since using Swell people (and my celebrity hairdresser) remark that my hair has never looked so full and healthy (I used to use Redken which is excellent but Swell is even better!)”
“I LOVE this product in fact cannot live without it. Was introduced by accident and now scour the internet making sure always have 2 bottles in case it ever runs out. Have finally found the company itself.”
“This is the best shampoo I’ve ever tried for my thinning hair. Beautifully fragrant, shiny hair & no silicones to weigh my hair down.
This is the only shampoo for me.”
“Thank you! I have tried various ‘volumising’ products for my very fine hair and always found them very heavy. I was so pleased to find Swell and find that it worked and made my hair look so healthy.”
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